4 Benefits Of Digital Marketing For Customers

4 Benefits of Digital Marketing For Customers | Photo by Morning Brew on Unsplash

When it comes to digital marketing, it’s easy to reflect on the advantages a proper online presence provides to businesses. From increased awareness to targeted advertising, digital marketing allows companies to connect with customers both locally and around the globe. When utilized strategically, this particular approach to business can result in lead acquisition, brand growth, and of course, sales. 

In the wake of the COVID-19 pandemic, now more than ever businesses are realizing that creating a meaningful digital presence is no longer just an option, but in most cases, a necessity.

To that end, Forbes contributor Dennis Kirwan contends,

“People are learning that shopping in a physical store isn’t always necessary. In fact, a “fingertip society” is emerging, and almost anything is just a click away. This disruption is making companies realize that if they are not findable on the web, they will have a hard time getting in front of the modern consumer. We are entering an era in which the importance of online traffic is more significant than foot traffic for most businesses.”

And while Kirwan couldn’t be more correct in his assertions, it’s also important to note that brands aren’t the only ones benefiting from internet marketing. In fact, thanks to search engines, social media, and blogs, customers are more connected than ever to the brands they love, the products they want and the services they need. From education to convenience, this innovative approach to business is revolutionizing the way people spend money. To learn more about some of the benefits of digital marketing for customers, read on below. 

4 Benefits Of Digital Marketing For Customers

A More Personalized Experience 

It’s no secret that one of the most effective techniques used in online marketing is targeted digital advertising. Through this method audiences are fed ads on platforms like Google or Facebook based on their specific interests and/or demographics. If you regularly interact with major search engines or social media, you’ve likely experienced this form of marketing for yourself. Whether it’s clothing or a new coffee maker, what you search tends to become what you see. 

While targeted digital advertising can feel a bit like “Big Brother,” it has proven effective in serving audiences the information they’re looking for. In addition to promotional offers and savings, digital advertising tactics can also help to connect leads with brick and mortar businesses in their area. This can be particularly helpful when you are searching for an in person service like a dentist, mechanic, tattoo artist, or hair salon. 

Better Understanding Of A Brand 

In “15 Ways To Increase Brand Loyalty And Retain Your Customer Base” Loren Baker of Foundation Digital said:

“Personalizing your marketing efforts will increase brand loyalty.” And while that is certainly true, the symbiotic relationship between brand and consumer extends well beyond strategically placed ads. By putting themselves in view of consumers, businesses give potential and existing customers an opportunity to see what their brand is all about. From what they offer to what they believe in, the more brands are willing to interact with their audiences, the more room for connection they create. 

When it comes to spending money one of the greatest benefits of digital marketing for customers is the ability to get to know a brand. After all, wouldn’t you want your hard earned money to go to a business you respect? That is the beauty of well thought out digital marketing: creating connections between great brands and soon to be loyal consumers. 

Sustainability, charity, and political activism are just a few of the ways brands are showing consumers who they are outside of the things they sell. If you are a consumer who is interested in what a brand is doing to create the services they offer or how they are helping to give back to the world, then this is an important aspect of modern day marketing. Now more than ever, you have the ability to learn about the companies you choose to support financially, and ultimately, with knowledge comes power. 

Enhanced Education 

In a blog authored by Web FX, a full-service digital marketing agency, titled “How Does Internet Marketing Benefit Consumers?” the authors put it this way: 

“The world is constantly changing. New trends, products, issues, and needs emerge every day. In a rapidly changing world, consumers need a way to stay on top of everything that is changing. The Internet is a great place for keeping consumers current. They can seek information and consume it quickly. It’s a great way for consumers to access relevant and engaging content with information that’s important to them.”

Regardless of what it is you’re looking to invest in, having the ability to research ensures that you’re making a decision you feel confident in. Oftentimes, informed purchases are the result of digital marketing done right. From web pages and blogs to social media posts, brands that offer consumers information they want are the ones that tend to succeed. 

Let’s take skincare for example. If you are someone who struggles with acne, you may be looking for products or services that will help to calm your skin. A medical spa in your area with web pages and social media posts dedicated to acne will help you to better understand your options.

When combined with positive customer reviews, you may feel more comfortable shopping through this local business than blindly visiting a major retailer like Sephora or Ulta. If the products and/or education you receive through this Spa work, you will likely be more inclined to stick with them in the future. 

Convenience Is King 

Thanks to digital marketing, customers no longer need to spend their time walking in and out of stores, or spending hours on the phone to have their questions answered. The internet provides us with immediate, 24/7 access to the information we want, when we want it. 

Whether it’s a Wednesday afternoon or Saturday at 2 in the morning, a few clicks of a mouse (or taps on a phone screen) are all it takes to compare the features, reviews, and prices of products and services around the world. This level of transparency helps to not only keep businesses competitive, but also ensures a consumer will get the most bang for their buck. Removing the guesswork from how much something will cost allows consumers to properly plan and save for the things they want. In addition, digital marketing services can also help to make processes like scheduling and purchasing easier. 

So what’s the ultimate takeaway? The benefits of digital marketing for customers are powerful. Through this medium we as consumers have the capacity to strategically shop and save from the safety of our homes. Given the current state of the world, this convenience is more important than ever and a form of marketing that will likely continue to gain traction well into the future. 

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Need more digital marketing inspiration? Don’t forget to check out E-Comm Funnel Optimization 101.