4 Skills Of Digital Marketing Web Experts
Digital Marketing Web Experts | Photo by S O C I A L . C U T on Unsplash
Have you ever considered working in the digital marketing world? Are you obsessed with online experiences, social media and growing a dedicated and engaged consumer base for companies? Then, digital marketing may just be the path for you.
In short, digital marketing is all about growth on the Internet. Whether it’s through quality website design, SEO, content marketing, social media, video/photo and email drips - there are endless ways that you can leverage the online world to grow your own personal brand or help a company expand their business.
If you’re becoming increasingly more intrigued by the second and can’t help but think - “This is the career for me!” Then, let’s talk about 4 skills that all digital marketing web experts have and that you should consider honing or working toward if you want to jumpstart your career in this industry.
4 Skills That All Digital Marketing Web Experts Have
An Affinity For Online Spaces
Alright, so this is one is kind of a no brainer, right? To work in digital marketing and level up as an expert, you have to LOVE working online. This means you have to live, breathe and bleed for the work you do through your computer screen. Your eyes will be glued to the plexiglass device most days, so you better invest in a solid pair of blue light glasses.
In all seriousness, digital marketing experts love the internet, how it works and the capabilities it has to grow a business and make a considerable amount of money. Therefore, as an inspiring digital marketer - you’ll want to already enjoy using the Internet or learn to really love it in order to be successful.
With an affinity for what’s available, digital marketing web experts know the key players in the industry. They are a rockstar when it comes to social media apps, they understand the importance of web design and user experiences and they know what content is worth sharing.
In all, if you’re going to jump into digital marketing be ready for the digital ride of your life. And follow the golden rule of becoming an expert: learn everything there is to possibly know about the Internet.
Deep Understanding of Consumer Behavior
Knowing the ins and outs of the Internet doesn’t make you a digital marketing expert just yet. You’ll need to take it a step further and unlock the secrets to audience behavior, user engagement and what makes consumers take action with your content.
There’s a mixture of sociology, psychology and general instinct that’s required to unlock consumer behavior. And, maybe the most important element to consider is the importance of authenticity.
Consumers are smart and they’re becoming more in tune with how they’re marketed to and how the process works. Before, there was a sort of wall between advertising and the consumer. Now, the Internet has effectively knocked that down - revealing the crack’s in a business’ strategy if they don’t lead with authentic and genuine content.
As a digital marketing web expert, you’ll need to learn quickly about how consumers think, act and engage with online content. You’ll also need to be aware of their purchase behaviors and what led them to buy. Was it a discount code, good copy, a catchy email headline? All of these little elements tie into the consumer’s response to your client’s business strategy.
If you’re going to rock the online spaces, start by using people you know and ask them what compels them to purchase a product or service online. What do they like about internet shopping? What kind of social media content engages them and keeps them interested?
Once you answer these questions, you’re one step closer to cracking the code on consumer behavior.
Insight on the Latest Marketing Trends
A good digital marketer is always on top of their game when it comes to the latest trends of the Internet.
In fact, many successful digital marketers have made a name for themselves by predicting trends and actions when social media first began. Now, social media is a massive machine that can often be difficult to keep up with. Yet, if you’re able to decipher the areas in which consumers are paying the most attention - then, you can leverage this knowledge to focus your efforts toward capturing their interest.
Trends in digital marketing move fast, so don’t be worried if one platform you bet on ends up dying out. For every website, blog or platform that burns out, a new one quickly takes its place. Yet, it’s better to focus on the key players in the game that will be around for a while.
Platforms like Facebook, Instagram and Twitter aren’t going away anytime soon. And, it’s well known that more established social spaces are making it harder for users to grow organically. That’s when new apps pop up that offer organic reach and streamlined audience building. Tik Tok is a great example of this and has effectively taken over the market because it allows users to grow without having to pay to promote their posts.
As a digital marketing expert, you should know about apps like Tik Tok before they become big. And, you should be able to make a case to your clients as to why they need to use certain social platforms based on their business goals. In short, to be a digital marketing god - study the trends, be proactive and know when the next big thing is going to hit.
Pays Attention To Social Influence
The final skill of a digital marketing web expert is that they are always paying attention to social influence. A year ago, social influence looked pretty different than it does today.
We all thought that Instagram users with hundreds of thousands of followers would corner the market forever. Yet, the idea of social influence is expanding to include users with smaller, more engaged followings. And, even in some cases - offering them just as much money, partnerships and deals as the larger influencers.
The social influence target is constantly moving. And, that’s because the metrics are often changing as to what’s important. While having a large number of followers will always result in opportunity, there’s a new chance for smaller brands and businesses to get a slice of the pie even if they have a smaller audience.
As a digital marketing expert, you’ll want to keep up with what social influence means as the years progress. Note which platforms offer the best partnerships, revenue streams and advertising opportunities. Pay attention to which social media apps result in the largest amount of sales and spending revenue.
Everything you help build for your clients in the social space will come down to the level of influence they can achieve. While it may not look and work the same for every business, it’s your job to determine how to utilize and leverage a following to convert into opportunities and sales.
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Still interested in becoming a digital marketing web expert? Hopefully understanding some of the key skills to be successful in this industry gave you some inspiration and motivation to start your work in the online sector.
As a digital marketer myself, I understand the importance of building and growing businesses online. If you want to chat or have any questions, feel free to email me at james@thehhub.com
For more digital marketing information, don't forget to check out What is a Digital Marketing Boutique?