5 Food Service Marketing Agencies You Should Know

Photo by Jay Wennington on Unsplash

2020 has been a difficult year for the restaurant and food service industry. With many establishments having to pivot and rethink their position in the market, there’s no better opportunity to restructure how the food industry approaches marketing.

In order to take your business into this new era of takeout and eating more at home, you’ll need a digital presence to get your name in front of potential consumers.

To execute such a strategy, it’s best to seek the expertise of a marketing agency with reputable knowledge on how to grow your company online.

Here are 5 food service marketing agencies you should know about and consider hiring to help you grow your digital efforts.

5 Food Service Marketing Agencies

The Food Group

The Food Group is a full service marketing agency that works with businesses in the sectors of food and beverage.

“We blend food, culture and marketing expertise to deliver powerful integrated solutions that move our clients’ business.”

They have over 45 years in the food and beverage space. They note that their success as an agency comes from their ability to help businesses - spot trends, launch products, drive culinary innovation and find new ways to reach customers.

Here are the services they currently offer:

• Food Service Marketing

• Brand Building

• Brand Engagement

• Experiential

• Retail store design

• Storytelling

• Influencer marketing

• Shopper marketing

• Promotions

• Operator support

• Culinary r&d

• Commodity marketing

• Product launches

• Digital

• Sales Support

• Content Creation

They’ve worked with brands such as Baswood, Clemens Food Group, Hoegaarden, Perdue, St. Pierre, Tabasco and more.

To learn more about The Food Group and their approach to creative food and beverage marketing, you can visit their website here.

Presenture

Presenture is a food service marketing agency that focuses on specializing emerging foodservice manufacturers. In doing so, they develop strategies that will help your business execute campaigns and initiatives that work.

They are comprised of a team of sales, marketing and support professionals and they manage a national broker network for manufacturer clients.

“At Presenture, we interact with our clients and customers in fresh ways, embracing new technologies and processes while aligning our resources with those of our manufacturers.”

They’ve been in the food service business since 1988, but Presenture was formed in 2009 as a solution for manufacturers who wanted to take their products to market.

As a value driven company, these are the pillars of their company that they apply to every client relationship:

• Valuing Their Associates

• Delivering Customer Satisfaction

• Regarding Manufacturer Clients as Team Members

• Being Accountable For Our Work

• Demonstrating Integrity

• Providing Leadership

• Creating Fun Environments

And, the services they currently offer include:

• Recipe

  • Go to Market Workshop

  • Administrative Services

  • Creation of Food Service specific marketing collateral

  • Market research to launch

• Main Course

  • Go to Market Strategy with a structured sales process

To learn more about how Presenture can help your business, visit their website here.

Choice Local

Choice Local is a food marketing agency that helps you grow your business whether you own a restaurant, food truck, catering company or a food focused business.

“ChoiceLocal can help you create a detailed marketing plan based on your restaurant or service. Working with our digital marketing agency allows you to get the best service possible, from experts who come highly trained in the industry.”

They provide the following services to their clients:

• Local SEO & PPC

• Choice Local Recruiter

• Analytics and Reporting

• Choice Local Closer

• Social Media Marketing

• Choice Finance CRM

• Review and Retain: Client Retention

• Review and Retain: Employee Retention

To learn more and request a local marketing strategy, for your business - you can visit their website here.

New Point

New Point is a marketing agency for food industry brands. They work with brands in the retail, c-store, food service, private label and online space.

Their approach is to develop insight driven CPG and B2B strategies for businesses.

“Combining consumer research and industry data with THE BIG WHY behind your brand, we’ll cook up a custom marketing recipe that gets your audience salivating, captures their loyalty and ultimately elevates your business.”

Their team is comprised fo writers, designers, coders, business strategists as well as foodies, beer geeks, wine lowers, food bloggers and more. In short, they actually love food as much as love marketing it.

Here are their list of services:

• Discovery and Research

  • Trend Reports

  • Industry Analysis

  • Competitive analysis

  • Qualitative market research

• Strategy Development

  • Business consulting

  • Brand consulting

  • Channel strategies

  • Marketing plan development

  • Customer cultivation

• Tactical Implementation

  • Brand message and design development

  • Branded packaging and display programs

  • Social media

  • SEM, email, advertising

To get in touch with New Point, you can send them an email at info@newpointmarketing.com or visit their website here.

Padilla

Padilla is a marketing and branding team that specializes in food and beverage. They have partnered with Food Minds, to create the third largest food and beverage group in the country.

They represent consumer, foodservice, retail and manufacturing audiences. Their team includes food, wine and coffee experts, recipe developers, research, branding and digital specialists.

This is their full list of services:

• Marketing communications

• Corporate communications

• Investor relations

• Advertising

• Brand Strategy

• Crisis and Critical Issues

• Design

• Digital and Web

• Employee Engagement

• Influencer Marketing

• Public Relations

• Marketing Technology

• Social Media

• Media Relations

Clients include U.S. Highbush Blueberry Council, Ribera y Rueda, Death Wish Coffee, Virginia Wine, North Carolina Sweet Potato Commission and more.

To learn more about Padilla and their capabilities, you can visit their website here.

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As you can see, there are several great options of food service marketing agencies. While you’re here, don’t forget to read The Important Role of Branding in Marketing.