6 Digital Marketing Strategy Agencies in Melbourne

Digital Marketing Strategy in Melbourne | Photo by Linda Xu on Unsplash

Is your current digital marketing strategy effective? Are you utilizing online spaces to attract new customers and turn leads into tangible sales?

If you’re struggling with growing your impact online - you’re not alone. Many businesses, both big and small are facing various challenges while trying transforming their traditional marketing into new age, contemporary digital strategies.

So, why should you focus on digital marketing? The simple answer is because that is where the current consumer is placing their attention.

We are on our phones or computers every single day for hours on end. We make the majority of our purchases online as well as hiring for services, booking appointments, school work and now, in 2020, working from home via our laptop.

Therefore, if you want to be able to keep up with your competition - you need a solid digital marketing strategy and plan.

If you’re based in Melbourne, here are 6 digital marketing strategy agencies that can take your business to the next level.

6 Melbourne Digital Marketing Strategy Agencies

Impressive

Impressive is an agency that wants to help your drive your business’ performance.

Here is their process that they follow for each client:

• Acquire

  • Finding your customers in the digital space

• Convert

  • Turn your traffic into leads

• Nurture

  • Customer experience and long term relations

• Retain and Grow

  • Keep your customers coming back

Here is their list of services:

• Search Engine Optimization

• Google Ads

• Facebook

• LinkedIn

• Instagram

• Conversion Rate Optimization

• PPC / Google Ads

• Data & Analytics

• Reputation Management

• Marketing Automation Services

And, they’ve been featured in publications such as SEMRUSH, Mumbrella, The Sydney Morning Herald and Search Engine Journal.

Clients of Impressive include:

• T2

• Horner

• Metro

• Hotondo Homes

• Reid Cycles

• Roll’d

• Digi Direct

• Acer

• Harrolds

• Emma & Toms

• Viktoria & Woods

• Secrets

• Le Tan and more…

If you think they’d be a good fit for your business, you can visit their website here.

Clear Water Agency

Clearwater is all about “transformative digital marketing.”

Here is their agency’s mission according to their website:

“Our agency’s philosophy is simple. We want to understand your business, your goals, your customers and audience, as well as you do.

Powered by data and fueled by passion, our commitment is to become an integral part of your business and a trusted and valued partner. Our digital marketing agency is outcome based, not service lead, resulting in the right channels, platforms and approach for your business.”

They follow a 4 step approach for all of their clients:

• Awareness

  • Introduce your brand to your target audience

• Interest

  • Nurture and build a relationship with your audience

• Consideration

  • Specific messaging to drive sales

• Action

  • Your audience is taking action to become a consumer/client.

This is their entire list of digital marketing services:

• Digital Strategy

  • Marketing strategy

  • Campaign audits

  • Digital transformation

  • Consultation and management

  • Competitor analysis

  • eCommerce

  • Lead Generation

  • Data and Analytics

• SEO

  • Backlink assessment

  • Penalty review and recovery

  • CMS platform migration

  • Software and tool integration

  • SEO management

• PPC

  • Technical implementation

  • Strategy and consultation

  • Reviews and audits

  • Multi platform expertise

  • Creative and Content

  • Google Ads & Microsoft Ads

• Social

  • Social media management

  • Social media advertising

  • Design and creative

  • Funnel creation

  • Facebook, Instagram, Youtube

Here are some of the clients Clearwater has worked with:

• The University of Melbourne

• True Value Solar

• Anytime Fitness

• Mayarya

• Mercedes Benz

• Asko

• Wilson Parking

• Australian Government

• DJ City and many more…

Here is a sample testimonial from a past client, the Marketing Campaign manager of Collarts:

“Clearwater has demonstrated a knowledge of our audience and of us as a business with the ability to move, change and pivot mid campaign if we need to.”

To get in touch, you can visit their website here.

Zib Digital

Zib Digital is focused on strategic digital innovation.

They’ve worked with clients such as:

• VMCH

• Puma

• Thirsty Camel

• Liberty

• PMC Containers

• Garden State Hotel

• Zip

• Tixstar

• Black Leopard

Here is their approach and mission according to their website:

“Zib Digital is the transparent digital marketing agency Melbourne businesses can trust. With a suite of comprehensive digital services, we have the marketing strategies and experience to help your business establish an online presence that delivers real results. Whether it’s new ideas to improve your search results, smarter paid advertising campaigns, or better ways to connect through social media, we’re continually looking for innovative ways to connect your brand with the right online audience.”

Here are the services they offer:

• Web Development

• Design and Branding

• SEO

• Social Media

They also have offices across Australia in Adelaide, Brisbane, Canberra, Gold Coast and Sydney as well as New Zealand.

To learn more and book a free consultation, you can visit their website here.

WME Group

The WME Group is a leader in digital traffic, sales and growth. They can help your business increase your website traffic, grow your exposure on social media and find your audience.

They have been in business for over 11 years and have offices in Melbourne, Sydney and Brisbane. And, they’ve worked with over 5000 clients with more than 13,000 marketing strategies executed.

Here are some of the reasons why they believe you should choose WME over the competition:

• They thrive on driving success for your brand

• They are experts in research and digital marketing strategy

• At the forefront of creative and technical excellence

• Constantly growing with the technical landscape

These are their areas of expertise:

• Search Engine Optimization

• Google Ads

• Bing

• Social Media

• Websites

• Content

Here are some of the clients they have worked with:

• RT Edgar

• Allied Pickfords

• Dollars Direct

• Singtel

• Chi Chi

• 3M

• RACV

• Groupon

And, here is a testimonial from a happy client, the owner of High Heels:

“We’ve been with the WME Group for the past two years and it’s been a great experience. They have given us amazing exposure and now we are ranking at the top of our field.”

To learn more and get in touch, you can visit their website here or send them an email at info@wmegroup.com.au.

Digital Squad

Digital Squad is a digital marketing agency that creates custom solutions to suit your business.

These are the current services they offer:

• Search Engine Optimization

• Google Adwords

• Facebook Marketing

• Content Marketing

• B2B Marketing and Lead Generation

• LinkedIn Advertising

• Conversion Rate Optimization

• Remarketing

And, this is their approach to digital marketing:

• Discover

  1. Finding keywords and where your customers are online.

• Strategy

  1. One that suits your budget, expectation and priorities.

• Launch

  1. With measurement, tracking and retargeting solutions.

• Learn and Improve

  • Use machine learning and best practices to improve and outperform the competition.

Here are some of the clients they have worked with:

• P&G

• Tip Top

• The Botanist

• Vash

• The Core

• NXHL

• Jim’s Cleaning

• Anchor

• ORA Pure and many more…

If you want to get in touch, visit their website here or send them an email at hello@digitalsquad.com.au.

Redline Digital

The final digital marketing strategy agency on our list is Redline Digital.

“With an energetic & creative team, we exist in the space where technology meets design. Our team consists of award-winning designers and digital marketing experts that guide everything we produce. We have evolved by staying true to our core principles - honesty, diligent hard work, and tenacity. Everything we do must add value to your business, in a measurable way.”

This is their process for each client they work with:

• Scope

  • Assessing needs and lock in cost

• Design

  • Develop mockups and architecture

• Execute

  • Build the working prototype for your system and campaign

• Deliver

  • Launch the website or campaign

They work with businesses primarily in the industries of Real Estate, Finance, Music, Media, Telecommunications, Event Management, Health, Hospitality, Travel and sports.

And, their client list includes brands such as:

• Kent

• Abey

• BYS

• Fire and Wire

• South West Tafe

• Premier Homes

• University of Melbourne

• City of Kingston

Here is a testimonial from their client RCB Meditation Services:

“Whenever I have a problem, Redline helps me fix it as soon as possible, with no fuss and no stress.”

These are the services they offer:

• Web Design

• Search Engine Optimization

• PPC

• Video Marketing

• Social Media Marketing

• Display Advertising

• Gmail Advertising

• Email Marketing

• Digital Strategy

To learn more, visit their website here.

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As you can see, there are several professional and expert digital marketing strategy agencies in Melbourne. While you’re here, don’t forget to read Influencer Marketing: A Skyscraper On Soft Ground.