A La Carte Marketing Services Your Agency Should Offer

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As a digital agency, you understand that every business you work with is different. Whether that be the type of products or services they offer, their customer base or simply the mission of the brand.

And, because of this uniqueness - the marketing strategy and plan you create for each of your clients needs to be tailored and customized to their brand.

So, instead of a “one strategy fits all” approach to your services - what else can you offer to make your agency stand out and showcase its dedication to personalized service?

The answer: “a la carte” digital marketing services.

Let’s talk about which ones you should offer as an agency.

A La Carte Marketing Services To Offer

SEO

The first service that you can offer a la carte is SEO - Search Engine Optimization.

The reason for this being that every business is at a different stage in their SEO journey. While some may need a complete strategy from scratch - others may only need a few tweaks that will increase their already strong presence online.

New businesses will need an SEO strategy that requires everything from keyword research to an entire website audit. You’ll need to create SEO friendly pages and content that will help them start to build strong website visibility.

While on the other hand, more established businesses may have a website that has been around for a while, but they could use some help with optimization. In this case, the amount of time and effort you’ll be putting into this task is far less than with a new business.

Therefore, because the time and effort for these two projects will greatly differ - it’s much more efficient to offer these services a la carte. This way, your client can select the best SEO plan for them and their budget.

Social Media

Social media is another service that should be offered as a selection of choices for clients. The same principle that we discussed on SEO applies to Social Media in being that every business is at a different point in their social media journey.

Yet, social media is a bit more complex than optimizing a single website. This is because there are several different social media platforms to choose from. And, while it may seem that your clients should be active on every platform - there are going to be platforms that perform well for some clients and tank for others.

One business may do really well with video content and want to focus all their attention on Tik Tok and Youtube. While another may excel in the B2B space on LinkedIn. The general idea here is that each business will have certain social media platforms that work for them and the business they are trying to generate.

So, offering social media packages that are customized to your clients will work far better than applying a blanket approach for all of your customers.

Paid Advertising

Paid advertising all comes down to budget. And, some businesses aren’t willing to spend as much on paid advertising as others.

While you have the expertise and truly know best - you won’t always have clients who see the value and ROI on a paid digital investment. Therefore, the concept of paid advertising should always be offered as an add on service for your clients. With this, they can choose if they actually want to spend money on ads or allocate those funds toward other digital services.

The best way to offer paid advertising services to your clients is by budget. If they have $500 to spend, find the advertising space that works best for their business and will get them the most bang for their buck.

Content Marketing

The final service that you should offer a la carte for your clients is content marketing. This can be in the form of photo, video or written production.

As mentioned above, every business requires a different level of content for their business. Some may only need 1 video for the next year to talk about what their brand does, while another may thrive on daily video content for their audience.

Another business may find that daily blogs truly convert their audience into customers, so they will want to push more heavily on written content.

As an agency, you should be flexible when it comes to content and give your clients the ability to pick and choose what they need in order for their business to increase sales, grow their reach or simply build community.

By offering various content package options, you will give your client the power to choose which services works best for them.

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So, there you have it - 4 examples of digital services that you can offer “a la carte” as an agency. While you’re here - don’t forget to read What is SEO & How Can You Use It For Your Business?