Best Digital Marketing Podcasts
Digital marketing podcasts are one way to improve your marketing strategy and take your business to the next level. Podcasts are a popular form of entertainment for many people, but they’re also one of the most effective ways to gain valuable insights and information from experts.
According to Edison Research, more than 51% of all Americans over the age of 12 listen to podcasts. And based on current trends, that number will only grow. So how do you find the best digital marketing podcasts when there are millions to choose from out there?
Below is a list of the best digital marketing podcasts that can help you learn, and incorporate new and actionable digital marketing tactics into your brand strategies.
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The Top Digital Marketing Podcasts in 2021
Many people listen to digital marketing podcasts to learn more about their field. The beauty of learning from authority leaders and experts through podcasts is that you’re getting valuable tips, information, and insights you would otherwise need to pay a digital creative agency or consultant for.
When considering digital marketing, there are a number of factors to consider, including social media, website, search engine optimization (SEO), other digital tools, and business management issues. Below are podcasts that cover different topics in the digital marketing arena. These are some of the top digital marketing podcasts currently available, and each of them offers valuable insights that can be leveraged to scale your business.
1. Social Media Marketing Podcast By Michael Stelzner
Michael Stelzner, the founder of Social Media Examiner, hosts a weekly marketing podcast where he discusses social media marketing and interviews top marketing professionals. It offers valuable information in an entertaining format.
Listening to this digital marketing podcast can provide you with actionable tips to use in building effective digital marketing strategies that can improve your business’s social media marketing efforts.
2. Ecommerce Influence
To learn about content marketing for SEO, ecommerce, and Facebook marketing, listen to the podcast Ecommerce Influence with Andrew Foxwell and Austin Brawner. Like most others, this podcast publishes new content weekly.
They have recently covered topics, such as:
what you need to know to crush paid social-media marketing,
how to get the maximum value from your online business, and
how to beat your competitors with effective copywriting and brand positioning.
This podcast stands out from the rest because of the wide range of digital marketing topics they cover.
3. Spectacular Failures
This digital marketing podcast teaches what not to do in your business. As much as can be learned from business success stories, there is a lot that can also be gained from understanding business failures.
Lauren Ober, the host of Spectacular Failures, delves into funny, sad, and shocking business failures. She explains what failure means, what you can learn from the world’s biggest business failures, and how each failure affected the people behind the business.
4. The Paid Search Podcast
The hosts of this paid ad podcast are Google Ad campaigns experts Jason Rothman and Chris Schaeffer. This podcast has over 200 episodes and provides tips on how to maximize your return on investment with paid ad campaigns. For example, in episode 262, listeners learned about common questions new Google Ad advertisers ask. In episode 261, listeners learned crucial information about keyword match types, as well as the cost per click, call volume, click volume, search terms, and network performance.
Chris and Jason are experts who offer a ton of practical advice in their podcasts, but they are also entertaining to listen to, which makes this podcast easy to enjoy.
5. The Business Of Digital Podcast
Dave Rohrer and Mat Siltala, the hosts of The Business of Digital Podcast, cover a wide variety of topics, such as social media marketing, analytics, SEO, and anything related to content marketing.
In episode 134, for instance, Dave and Mat shared tips for starting a new content platform. According to the two, no matter what platform you’re looking to get started with, you must have a solid content plan. A content plan helps answer the questions of how much content you need to publish, what type of topics to make content on, and how long each piece of content should be. Dave and Chris have also talked with the founder of B2Linked, AJ Wilcox, in the past on how to reach your target audience on LinkedIn. LinkedIn is one of the most popular business channels online.
This podcast is a perfect choice for you if you're looking to learn about a variety of topics on digital marketing.
6. Marketing Over Coffee Podcast
The hosts of the Marketing Over Coffee podcast, Christopher Penn and John Wall, discuss a wide range of digital marketing topics, from SEO to social media marketing and even project management. Apart from being expert marketers, Christopher and John are both local coffee shop owners and record every episode in a coffee shop.
Marketing Over Coffee is a weekly podcast. You can submit your questions ahead of time to get them answered during the show.
7. Behind The Numbers Podcast By eMarketer
Behind The Numbers is a digital marketing podcast that explores the effect of digital marketing on the business world. The podcast features short segments and in-depth interviews to reveal how your marketing approach affects both individuals and the industry. As you can imagine, data analysis is a significant part of the discussions in this podcast.
This podcast also gives clear insight into the modern state of commerce, digital media, and advertising.
Final Thoughts
From expert how-to guides to real-life examples from digital marketing experts, listening to a great digital marketing podcast can be a great step towards ensuring the success of any marketing campaign. Digital marketing podcasts offer solutions and imaginative ideas for every stage of digital marketing.