How To Make Money With ECommerce
The thought of earning money while sleeping is exciting. Imagine being on vacation on the beach and getting your biggest order of the year. That’s the beauty of ecommerce.
You could be working in your basement in Denver, Colorado and someone in a Malibu mansion can easily place an order for your products or services.
However, if you’re struggling to make sales and generate revenue with your ecommerce business, or you’re looking at getting into ecommerce and want to see massive growth this year, here are 6 proven ecommerce strategies that can help you make money with your ecommerce business.
Create A Blog That Generates Traffic
The most daunting aspect of growing an ecommerce business is driving enough traffic to your website. Many ecommerce businesses rely on paid adverts to generate sales, but this strategy is expensive and reduces your profit margins.
Instead, focus on an inbound marketing strategy to improve your ecommerce store’s rankings in organic search results. Although this ecommerce marketing strategy takes more time than buying adverts, it results in larger profit margins.
A successful inbound marketing campaign starts with a blog. However, your content marketing plan must include an overview of your target customer research. Defining your potential customers entails thinking about what your target audience is searching for, the problems and questions they have, and tailoring your blog content to address those problems and questions.
Promote Your Products On Multiple Social Media Platforms
Nowadays, social media is unavoidable, no matter how you feel about it.
A report by Hootsuite shows that over 2 billion of the Internet’s 4 billion users are active on social media networks.
Promoting your ecommerce store among friends and family on social media is the first step towards building a solid client base and generating more revenue.
Your friends and family know you already and trust you. Targeting these audiences can help you bring in the first few customers and generate more sales from word-of-mouth marketing.
Social media is a crucial marketing tool in the digital age. So don’t ignore it, especially if you’re looking to make sales with ecommerce.
Assess your business model to find ways in which you can leverage social media to promote your ecommerce store.
Leverage Shopping Ads From The Get-Go
Generating sales with ecommerce from the get-go is crucial to your long-term growth as an ecommerce business. One of the best ways to generate sales from the start is to set up ads as soon as possible that target your audience.
Leveraging product-specific paid ads can help you generate more sales and make more money with ecommerce. This means you should leverage Google shopping ads. Facebook ads, and product-specific ads.
Promote Your Products With As Many Channels As Possible
Being in as many online locations as possible is crucial if you want to speed up your growth and take your ecommerce business to the next level.
Growing an ecommerce business begins with a diversified marketing strategy, backed by well-defined channels of distribution.
It might not sound exciting, but diversification is one of the biggest challenges most ecommerce companies face as they grow and expand. Ecommerce businesses first need to focus on optimizing and listing their products through multiple marketing channels, such as eBay, Amazon, and their own website.
You should also make sure you have registered trademarks and a good warranty when selling your products through an authorized reseller.
Finally, you need to have clear distribution agreements with any retailers and distributors specifying where they can and can’t sell your products, including quality control and anti-diversion language.
Automate Your Processes
The more you can automate your processes, the quicker and easier your ecommerce brand will grow. Although setting up systems takes time, you should see it as an investment into getting your systems in place.
The best strategy to grow an ecommerce brand is automation. From order fulfillment, to accounting, and marketing, you should see how you can automate every process that is regularly repeatable.
For instance, you can automate sales data to move from your cart to your accounting software. Also, you can automate email follow-ups depending on customer profiles and behaviors. The more you automate, the less you’ll have to do and the more free time you’ll have to focus on high-value growth tasks that can take your ecommerce brand to the next level.
One great way to automate your ecommerce processes is to leverage a landing page builder tool, such as Pagefly or Shogun, which can help you to create new storefronts and expand your markets quickly.
Leverage Search Engine Marketing
Investing in search marketing can help you speed up your ecommerce brand’s growth. To scale your ecommerce business and earn more money, you must learn everything you can about SEO and keyword-specific industry search terms for the industry you’re in before you can launch your ecommerce shop.
If you’re using a platform, such as Amazon, for instance, you must understand how Amazon ranks its products. This means you should do some research into keywords specific to your industry on Amazon. However, if you know nothing about search engine marketing, don’t panic. There are many experts who can offer a personalized search engine marketing strategy specific to your ecommerce store and industry keywords.
Hiring an SEO expert can be a significant win for your ecommerce shop, especially if you find the right one. Many SEO experts out there can invest the time and effort needed to get your store to rank high on the search engine result pages (SERPs). You should know that while organic traffic may take some time to generate the desired results, the return on investment (ROI) is much higher than continually investing through Google AdWords.
Final Thoughts
There are many ways you can grow your ecommerce brand and make more money. It just takes energy, time, and a willingness to invest the money to get things going. There are no shortcuts, but the payouts are worth it. Fortunately, there are a ton of market opportunities, so don’t lose hope. If you have a high-quality product and are ready to put some serious effort into your ecommerce business, the possibilities are immense.