The Important Role of Branding in Marketing

When you think of branding, what’s the first thing that comes to mind?

• Is it flashy business cards with turn key design?

• Product packaging etched with a trendy logo?

• A website with functionality that anticipates your every move?

While all of those bells and whistles can be important in developing your brand’s visual aesthetic, there is much more to your business’ branding than what meets the eye. Yes, that pun was intended.

In fact, branding is not just about what elements look like from the outside. Branding is an entity of layers that make up an overall perception of what your brand is truly about.