What is a Digital Marketing Coach?
What is a Digital Marketing Coach? Photo by Carl Heyerdahl on Unsplash
Have you ever considered teaching others how to succeed while working online? Do you have the knowledge and understanding of how to build, grow and promote a business using social media?
Those are just a few aspects of what a digital marketing coach does for their clients. These individuals are obsessed with the online experience and have studied the ins and outs of what it takes to build a following, leverage your influence, craft a message and execute your strategy on the Internet.
If you think this sounds like a good fit for you, then you should potentially consider working as a digital marketing coach. Like a consultant, a digital marketing coach focuses on helping individuals and businesses grow their brands online.
Let’s jump right in and answer the question - What is a digital marketing coach?
4 Pillars of Being a Digital Marketing Coach
Strategy
A digital marketing coach is going to help their client from start to finish and the process begins with strategy. First, they take an audit of the business and see what you’re doing right and what can be improved.
Strategy is a large component of a digital marketing coach’s plan because this determines where the business needs to focus their attention and how much money they can expect to spend on certain services.
If you’re going to be a digital marketing coach, you’ll need to understand how to paint the bigger picture for your clients. You’ll need to have both a micro and macro lens - what small elements can be changed and what larger problems can you help your clients tackle?
Strategy usually occurs overall several phone calls with the client to get a better understanding of their growth goals. It will also require some of your personal time to put together a plan of action and targeted approach for how to move forward.
User Experience
Once a strategy is in place, a digital marketing coach will tackle any problems with the business’ website and user experience. For example, if you’re an e-commerce website and your user journey is creating friction or pushing customers to abandon cart - you’ll want to make changes to make the overall experience more seamless.
Sales is the only metric that matters for most businesses, so a digital marketing coach will help you find the holes in your product and craft solutions on how to fill these effectively. User experience can be on a business’ website as well as their social media profiles. If a customer can’t find the information they need quickly, then the client will lose the opportunity to land a new sale.
In short, a digital marketing coach is going to sit down with their clients and show them what needs to be improved on their website and social profiles. They will give them notes and changes that need to be made, so that when they go to build their sales funnel, users flow without problem through the website.
Message To Sales
The third pillar of a digital marketing coach is the ability to create a well executed message that translates to sales. As mentioned above, a business needs a funnel to capture attention and turn that into tangible interest.
Therefore, a substantial job of a digital marketer is to determine what message their client’s need to be using in their emails, newsletters, advertising and any type of consumer facing communication.
The message will vary for each brand, but is often rooted in emotion, logic, urgency or in some cases guilt. A digital marketing coach will understand how consumers react to messaging, what leads them to make a purchase and their overall behavior online.
If you’re able to quickly understand your client’s consumer base and what type of messaging appeals most to them, you can leverage this insight through targeted communication to the sales funnel.
Social Media
The final aspect of a digital marketing coach is the strategic use of social media. In digital marketing, social media isn’t simply used to give an update or share a pretty picture. Each photo, video and caption should provide value and express communication that causes your follower base to interact.
Social media interactions are integral for any business’ online community. Engagement means interest and interest often leads to learning more about the service and eventually completing a purchase.
A digital marketing coach should be able to craft a social media plan for their clients based on their industry. What platforms perform well for businesses in the fashion space, food and beverage or tourism industry? Are the consumers of this business more interactive with photo or video content? Do they prefer quick captions or long stories?
Your understanding of your client’s audience will be digital gold. Not only will you be able to maintain their current follower base, but you’ll be able to grow it by attracting the attention of users who are actually interested in what your client’s business has to offer.
As a digital marketing coach, understanding everything you can about how social media works will allow you to exponentially build your client’s online presence month over month.
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A digital marketing coach works to help their clients grow their businesses online. Whether you have a brand that needs digital help or you’re interested in becoming your own marketing consultant - seeking the advice and guidance of a digital marketing coach will be highly beneficial.
From strategy to user experience, messaging and social media - these pillars are the mark of a digital marketing coach, expert and guru who knows how to crush any online space.
Need help with your digital strategy? As a full stack digital marketer, I know what it takes to help your business success - send me an email at james@thehhub.com to chat!
Don’t forget to read The Important Role of Branding in Marketing.