Digital Marketing Creative Agency: Choosing Between A Digital Agency Or A Creative Agency for Your Brand

Q: What Is A Digital Agency?

A fully-fledged, digital marketing agency provides clients with comprehensive marketing services. Digital marketing agencies perform marketing consultation and offer strategies as well as the creative and technical development of marketing services and products.

At some point, every business owner, entrepreneur, B2B company, and ecommerce store will have to decide whether to hire a digital marketing agency or a creative agency to create and implement their marketing strategy.

Every company needs a website, logo, social media accounts, and the crucial moving parts of an online marketing campaign that will get your products sold and brand noticed. A marketing agency can provide those services for your brand. But is there one kind of marketing agency that's better than the other?

Each marketing agency will implement a strategy that will give you different results based on your goals and needs.

In this article, we'll look at both creative marketing agencies and digital marketing agencies and help you decide which agency is a better fit for your goals and the requirements of your brand.

What Is A Digital Marketing Agency?

A fully-fledged digital marketing agency provides clients with comprehensive marketing services. Digital marketing agencies perform marketing consultation and offer strategies as well as the creative and technical development of marketing services and products.

Digital marketing agencies provide proactive services in marketing, such as:

Create New Applications

A digital marketing agency can help you get the right tools for customers to interact and engage with your brand. In today's increasingly complex online world, apps are crucial for future business growth. A full-service digital agency will have the ability to create specialized apps that can improve your marketing and provide better digital support to your customers.

Search Engine Optimization (SEO)

SEO is a powerful marketing strategy for digital growth. By creating high-quality content that offers value to your target audience, you'll build authority, and your website will be discoverable through organic searches. With the help of a creative marketing agency, you will have some of the best SEO for your web pages.

Search Engine Marketing

When search engine users search for a keyword related to your company, a digital agency can help rank it high on search engine result pages (SERPs) through paid advertising. This makes your website more easily discoverable, helping you find new leads and improve your marketing strategy.

Content Creation

Creating blog posts, images, videos, and other types of content can establish you as an authority in your industry. Brands with an effective content strategy will regularly post content on social media sites, such as Instagram, Facebook, and LinkedIn. Also, content creation can help you provide more value to your existing customers and strengthen your brand and digital presence.

Consumers are more likely to buy your products or services when they feel you've offered them something of value first. A marketing agency has the creativity and skills to create engaging content that can boost your marketing and engagement on any media platform.

Social Media Marketing

In today's digital world, consumers want more than products or services. Customers want to feel a connection and interact with a brand that shares their values or beliefs. Social media can help you increase your market reach and build a loyal customer base.

Also, it's perfect for generating more leads and sales. When you work with a A digital agency, they can help you enhance your social media marketing strategy.

Website Development And Design

Would you walk into a restaurant if the windows were broken and the floor was muddy? Probably not. Your site can be seen as a digital space that represents your brand, and is an important part of your marketing strategy, as it can help you retain and get new customers. Creative digital marketing agencies can help you make sure that your website design is pleasant, easy-to-use, and practical for you and your potential clients.

Email And Video Marketing

Video and email marketing are the two most powerful online marketing platforms. You can make video and email even more effective with a team of creative experts from an agency that is specialized in digital or creative marketing strategies.

Mobile Marketing Campaigns

Many people use their mobile phones more than their computers; thus, mobile marketing campaigns are crucial for any successful business in the digital space.

A digital agency can help you manage every component of omnichannel marketing. Omnichannel marketing strategies that showcase accurate in-stock information at nearby stores result in an 80% increase of in-store visits.

What Is A Creative Agency?

A creative agency is a team that creates all the visual elements and content for your digital business. A creative marketing agency creates all the design that goes into marketing a service, product, or company, including:

Color schemes: Colors affect experiences and moods. Thus, you need to have consistent colors across your brand and marketing promotions.
Logos: A logo represents what your company is about and differentiates your brand from your competitors.
Copywriting: Copy helps you convert a lead to a buyer. Also, it's a significant part of your brand’s voice.
Packaging design: Packaging plays a crucial role in the client's experience. How customers feel about your business determines your perceived value.
Banners: They capture the attention of potential clients and leads.

Typically, creative agencies are brand experts who design the entire package of creative items that a business needs. Learn more about what a PR agency is and the five c’s of the marketing mix.

The Definitions Between Digital Marketing Agencies And Creative Agencies Have Blurred

A fully-fledged digital agency combines digital marketing with traditional marketing. A digital agency can do everything from out-of-home advertising and media buying to email and social media marketing campaigns. Each of these marketing strategies includes the essential elements of design for digital or print media.

However, it's important to note that there's no perfect definition of what an agency can do for your brand. Sometimes a creative agency may deliver the entire website from start to finish, and often digital agencies may create the entire brand’s designs along with developing their online marketing strategies.

A full-service digital marketing agency has adequate staff to implement multi-channel marketing strategies and manage your marketing campaigns. Digital marketing agencies can help your company reach your target audience through multiple devices and advertising channels.

Also, a digital marketing agency can help you create beautiful ad creatives because they often have graphic design employees on their staff.

However, don't make any assumptions about a digital agencies' expertise. It’s best to thoroughly research any agency you’re thinking about hiring on. This can be done by reading reviews and requesting to see their portfolio of past projects, along with any customer testimonials or performance data the agency has collected. If an agency refuses to provide these for you, then it’s best to look elsewhere for creative and marketing services.

Five Of The Best Creative and Digital Agencies

Creative agencies and digital marketing agencies around the world work hard to come up with solutions that can scale your website and business. If you're looking for an agency with a creative spin, we've got you covered.

The list we've compiled in this section outlines five of the best digital marketing creative agencies that offer more than just PPC and SEO. Each marketing agency works to scale brands by making them come to life with creative design, video, and photography. They have top-notch content creators and designers that specialize in creating valuable content and the creative elements your business needs to differentiate your brand from your competitors.

1. Salted Stone

This digital marketing agency uses its social media to give behind-the-scenes looks at their industry events and their latest projects. Salted Stone is a partner of HubSpot and its content speaks for itself. You can work with Salted Stone to improve your brand marketing.

2. Spark

Spark is a major creative marketing agency that designs for big corporations, such as Visit Florida, Hilton, and the Dali Museum. On their website, you can take a peek at their brilliant illustrations and exceptional photography. Also, you can see their incredible videography. To get a new take on short videos that catch everyone's attention, follow Spark on social media.

3. Waypost Marketing

Waypost Marketing provides you with a good balance of their behind-the-scenes looks and valuable content from their blog, enabling you to learn about digital marketing, SEO, and other online marketing strategies.

4. Pentagram Design

Pentagram Design is another creative agency that has worked with big names, such as Mastercard and Verizon. Their social media accounts, such as Twitter, are full of design inspiration ideas for when you need an extra jolt of motivation.

5. DuBose Web Group

DuBose Web Group shares curated content on their social media platforms. This is a digital marketing and web design agency that shares valuable and high-quality articles from thought leaders in the industry. This agency shares valuable content online, which can help you build a digital and social presence that allows you to engage and connect with your audience.

Which Marketing Agency Is Best For An E-Commerce Brand?

If your company just needs graphics such as a business card or a logo, digital marketing agencies have a lot to offer. Digital marketing agencies will provide you with a wide range of multi-dimensional solutions for the entire client journey: subscription services, online shopping, sales and marketing, billing, and delivery. Digital agencies can combine technical resources, strategic thinking, and project management, along with brand building, depending on your goals and needs.

In today's digital world, over 2 billion consumers shop online, and nearly 25% of online buyers purchase something each week. To tap into this digital market and get your share of online shoppers, do you hire a creative agency or a digital agency?

Online marketing has led to a massive shift to digital agencies by online marketers. A digital marketing agency primarily focuses on developing successful marketing strategies and execution, while a creative agency focuses mainly on content creation, design, and anything concerning creating a brand image. Which means you’ll likely need both.

To find the best digital or creative agency for your company, interview multiple agencies to see which agency aligns with your needs and goals. Make sure the marketing agency you hire keeps your brand integrity consistent across every marketing platform on which you decide to showcase your services or products.